Tea is beneficial for human health as it comprises of vital minerals and vitamins such as manganese, calcium, copper, selenium, carotin, and potassium. In addition to this it also contains niacin amide folic acid and various detoxifying alkaloids. Oolong tea is aromatic and has a fruity flavor. In spite of its caffeine content, it proves as an extremely relaxing drink. It offers the combined benefits of black tea and green tea. Oolong tea also consists of caffeine, theophylline and the bromine that may help in stimulating nervous system on consumption. Many health benefits are associated with oolong tea which includes the decrease of chronic health situations such as inflammatory disorders,heart disease, and high cholesterol levels. Oolong tea promotes the growth of superior bone structure,vital antioxidants, healthy skin and dental health. According to the Tea Association of the United States, oolong tea falls between green and black teas, because the leaves are partially oxidized.The polyphenol compound which is found in oolong tea is beneficialin controlling the fat metabolism in body and in reduction of obesity. Oolong also helps in removal of harmful radicals which may lead to many illnesses such as the atherosclerosis, cancer,stroke, neurodegeneration, rheumatoid arthritis and diabetes.
The global oolong tea market is driven by the necessity of healthy food habits globally. One of the major factors boosting the growth of oolong tea market is the benefits associated with reduction of cancer. The polyphenolic compound present in oolong tea helps in promotion of apoptosis in cancer growth related to stomach. Polyphenol extract acts as a chemo-preventive agent against the development of various other forms of cancer. The compound suppresses the activation of carcinogenic cells, helps in prevention of formation of trap genotoxic agents andN-nitroso compounds.
The oolong market is classified on the basis of product type, end user and regions. On the basis of product type, the oolong tea market is segmented into Ti Kuan Yin, Tung Ting, Formosa Oolong, Pouchong, Darjeeling Oolong. On the basis of end user, the oolong tea market is segmented into Residential, Hotel & Restaurant, Café and Tea Station. Residential market segment holds a major share in the oolong tea market.
The market for oolong teais evaluated based on five regions namely North America, Europe, Asia-Pacific, Latin America and Middle East. Asia Pacific holds a major share in the oolong tea market owing to rapidly growing population and increasing health awareness among the developing countries such as India and China.
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Some of the major players operating in the global oolong market include Eco-Cha, Ping Shan Tea Group Limited, Merry Auld Market and Tea Co., THE EAST INDIA COMPANY LTD., Rare Tea Company, Starbucks Coffee Company, The Wee Tea Company Ltd., Maya Tea Company., and New Mexico Tea Company. The top players in the global oolong tea markethave employed the strategy of mergers and expansions to maintain their hold in the market.Continuous research and development to provide new and better products in the market has helped to gain a major share in the oolong tea market.
The oolong market is classified
Based on product type
- Ti Kuan Yin
- Tung Ting
- Formosa Oolong
- Darjeeling Oolong
Based on end user
- Hotel & restaurant
- Tea station
Based on region
- North America
- Latin America
- Middle East & Africa
- Asia Pacific
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