As long as any system user has efficient control on the high speed internet and has access to that device which supports internet protocol such as a smart phone, laptop or a tablet, he or she can avail this service of internet protocol television or IPTV regardless of the location as where he or she is or what time it is. The network providers have witnessed serious requirements of modern networking system since the users of high definition videos and video on demand or VOD are increasing abruptly. Thus, multimedia, telecommunication and network research players have sincerely developed internet protocol television. Internet protocol television has the capability to broadcast live television signals to any internet protocol supported devices as mentioned above such as smart phones, tablets or laptops with the support of high speed internet connection and other broadband services.
The global IPTV market can be segmented on the basis of service type, type, end user, service provider type, vertical and geography. On the basis of type, the global IPTV market can be classified into non video IPTV and video IPTV. On the basis of service type, the global IPTV market can be bifurcated into managed service and in house service. On the basis of service provider, the global IPTV market can be divided into free, peer to peer, traditional and telco. On the basis of end user, the global IPTV market can be bifurcated into medium & small enterprise, residential customers and large enterprise. On the basis of geography, the global IPTV market can be segmented into Europe, Latin America, Middle East & Africa, North America and Asia Pacific. The vigorous demand especially in the Asia Pacific region is predicted to be one of the key driving factors for the total growth of the global market. Besides, China is further probable to account for the maximum share in the global market and is predicted to maintain its lead in the complete demand throughout the projection period. This can be recognized to fast industrialization and growing urbanization during the past few years. The markets in various other developing economies such as Russia, Argentina, Brazil, Indonesia, New Zealand, Poland, Korea and India among others are also likely to see a quick development throughout the forecast period. In addition to this, mounting per capita disposable revenue and flow in the global economy is another key factor which is expected to bring impetus in the growth of the global market during the forecast period.
IPTV furnishes various services to buffer the media in relatively smaller packets, directly from its parent source and with the help of media players which can play the media even before the entire data has been extracted or retrieved. This is what we call as the process of streaming media. There is basically three major classifications of IPTV services such as time shifted television, live television and video on demand. Live television is such a technique which can be or cannot be related to the current television show, whereas time shifted television technique refers to `playing a particular media that was broadcasted in the past (an hour or few days ago). Moreover, video on demand is a technique where the user can browse through the media catalogue which is irrelevant of television programming.
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Key players operating in the global market are concentrating on some of the major market schemes such as mergers, collaborations, partnerships and acquisitions in order to keep grip in the continually competitive global market. Besides, they are aiming on gaining grip on the local players to toughen their goodwill as well as to develop their market reach in the global market. Key players in the global IPTV market include Deutsche Telecom AG, AT&T Inc., NTT Communication, China telecom Corporation Ltd., Century Link, Iliad S.A. and Verizon Communication among others.
The global IPTV market can be segmented
• Non video IPTV
• Video IPTV
By Service Type:
• Managed service
• In house service
By Service Provider Type:
• Peer to peer
• Medium & small enterprise
• Residential customers
• Large enterprise
• Latin America
• Middle East & Africa
• North America
• Asia Pacific
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